Privacy Policy

JA Primary Funding Group Inc DBA SoFlo Homes & Lifestyle (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.
A Primary Funding Group Inc DBA SoFlo Homes & Lifestyle operates under United Realty Group, a licensed Florida real estate brokerage. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, submit a form, request real estate information, schedule a consultation, request a home valuation, or communicate with us by phone, email, or text message.

By using our website or providing your information through our forms, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

Contact information — such as your name, email address, phone number, and mailing address.

Real estate inquiry information— such as whether you are buying, selling, requesting a home valuation, requesting property information, or asking for a consultation.
Communication information — such as messages you send through our website forms, email, phone, or text message.

SMS consent information — including when and how you agreed to receive text messages from us.
Website usage information — such as browser type, device information, pages visited, and general site activity.
Cookies and tracking information — we may use cookies and similar technologies to help our website function properly, understand site traffic, improve user experience, and support marketing or analytics.

2. How We Use Your Information

We use your information to provide and improve our real estate services, including to:

Respond to your inquiries and contact requests;

Provide real estate information, property updates, appointment details, consultation follow-ups, and home valuation information;

Communicate with you about buying, selling, or other real estate services you requested;

Send text messages only when you have opted in to receive them;

Send marketing or promotional communications only when permitted by law and based on your consent;

Improve our website, services, marketing, and customer experience;

Maintain records of your inquiries, communications, consent, and service requests;

Comply with legal, regulatory, brokerage, and professional obligations.

3. How We Share Information

We do not sell your personal information.

We may share limited information only when necessary to provide our services, operate our business, or comply with legal requirements. This may include sharing information with:

Our real estate brokerage, United Realty Group, when needed for real estate services;

Trusted service providers who help us operate our website, forms, email, CRM, marketing tools, appointment systems, analytics, or text messaging platform;

Real estate professionals, transaction-related service providers, or business partners when needed to assist with your real estate inquiry or transaction;

Legal, regulatory, or government authorities when required by law.

All service providers are expected to use your information only for the purpose of providing services to us and not for their own marketing purposes.

4. Mobile Information and SMS Consent Data

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All other categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties, except service providers that help us deliver text messages and only as necessary to provide messaging services on our behalf.

We do not sell, rent, or share mobile phone numbers, SMS opt-in data, or SMS consent information with third parties, affiliates, or lead generators for marketing or promotional purposes.

5. SMS / Text Message Communications

If you provide your mobile phone number and opt in through one of our website forms or another approved opt-in method, you may receive text messages from A Primary Funding Group Inc DBA SoFlo Homes & Lifestyle.

Text messages may include transactional, service-related, or marketing communications depending on the consent you provide.

Transactional or service-related messages may include:

Responses to your real estate inquiry;
Appointment confirmations and reminders;
Consultation updates;
Home valuation request follow-ups;
Property information related to your request;
Customer service or account-related communications.

Marketing or promotional messages may include:

Other marketing communications from A Primary Funding Group Inc DBA SoFlo Homes & Lifestyle.

Marketing text messages will only be sent if you separately agree to receive marketing or promotional SMS messages.

Message frequency may vary. Message and data rates may apply.

You can opt out of text messages at any time by replying STOP.

For help, reply HELP or contact us directly at JD@soflohomesgroup.com or 954-231-4474.

Your consent to receive text messages is not a condition of purchasing any property, product, or service.

6.Your Choices and Opt-Out Rights

You may choose not to provide certain personal information, but this may limit our ability to respond to your request or provide services.

You may opt out of text messages at any time by replying STOP.

You may request help by replying HELP.

You may unsubscribe from marketing emails by following the unsubscribe link in the email, if available.

You may contact us to request access to, correction of, or deletion of certain personal information, subject to legal and business recordkeeping requirements.

7. Data Retention

We keep your personal information only as long as reasonably necessary to provide our services, maintain business records, document consent, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements.

When information is no longer needed, we may delete, anonymize, or securely store it in accordance with applicable requirements.

8. Cookies and Tracking

Our website may use cookies and similar technologies to help the site function, improve user experience, understand traffic, and support marketing or analytics.

You can control or disable cookies through your browser settings. Some website features may not work properly if cookies are disabled.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to help protect your personal information.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will take reasonable steps to delete it.

11. California Privacy Notice

If you are a California resident, you may have additional privacy rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

These rights may include the right to know what personal information we collect, the right to request deletion or correction, the right to opt out of certain sharing, and the right not to be discriminated against for exercising your privacy rights.

To make a privacy request, please contact us using the information below.

12. Real Estate and Brokerage Disclaimer

A Primary Funding Group Inc DBA SoFlo Homes & Lifestyle operates under United Realty Group, a licensed Florida real estate brokerage.

Information submitted through this website does not create a client relationship unless and until a written agreement is signed or otherwise established according to applicable real estate laws and brokerage requirements.

All real estate services are subject to applicable laws, regulations, brokerage policies, and availability.

13. Contact Us

If you have questions about this Privacy Policy, your information, or our SMS communications, please contact us: